BANNER ADVERTISING

2007-02-14T06:36:00.000-08:00

Banner ads

A banner is a graphic and text advertisement that is hyperlinked to the URL [website] of the advertiser. Banners are the most popular form of advertising on the internet today. The majority of internet marketing relies on banner advertising for popularizing their products or websites. Advertisers spend hundreds of dollars to professionally design their ads and then to place these ads on various websites to attract visitors and get sales.

More commonly used banners are simply images with text in various sizes. The full banner size is 468x60 pixels and most sites limit the file size of the graphics to 12K -16K. These are placed on prominent places on high traffic websites. When a viewer clicks on these banners it sends them to the webpage of the advertiser. Banner ads have two basic objectives. First and the main objective of banner ads are running product awareness campaigns for popularizing or branding a product. Only very large companies have a budget to pursue with branding advertising campaigns. Smaller companies with even no budget can also brand their products by just continuously having their banners displayed through free websites. The second objective of banner advertising is getting sales.

Banners are basically used for branding and popularizing your product, website or business. When people see your banners repeatedly, over and over on different websites it develops an awareness of your product. A banner ad will not necessarily get you a sale, but it will certainly draw visitors and customers to your website. So good banner ads should be linked to an effective webpage designed to give a good conversion of the traffic attracted into profitable sales. Only people having a keen interest in your product or topic will click on your banner. So you get a targeted client when someone reaches your webpage through your banner ad. So when you are promoting your website with banner ads it is important to place your banners on high traffic websites that have contents related to your product. For example if you are in hotel industry you should place your banners on travel websites or online magazines related to traveling. More people are likely to click on your banner ad if you have placed an attractive holding banner on a targeted page with co relevant contents. The usual click through rate for banner ads may be from 0.3 to 10%. And it is the content which is always more important for the viewers for getting a higher click through rate. Many people get lured by blinking, dazzling or animated banner ads but many others may get distracted and agitated because of these. So you should always keep the target customer in your mind while designing a banner ad. Or you can design a variety of banner ads and track their performance through tracking programs available.

Creating Advertisement

The secret in advertising is to have a striking and attention grabbing headline followed by a very convincing and persuasive content. The difference between a mediocre advertisement and a professionally designed one can be the difference of you earning $1,000 a year versus $1000, 000 a year! So your ad content is always more important than your website designing. Your customers will never open their wallets because they like your website, but they will do so only when they are convinced and persuaded through your powerful ad and web content. So in clear words you should think of having good advertising and convincing capabilities before you think of having a website to sell your products. In internet marketing the commonest mistake people commit is that they invest most of their time, hard work and money in making their website and they take it for granted that once they have a good website they will be flooded with customers. But when they face reality they end up bankrupt, mentally and physically exhausted with nervous breakdowns and practically no sales. In fact it should be conversely, one should first focus on advertising and acquiring capacities to sell and then he should plan to develop his website around this platform.

Important hints for writing good advertisements :

[1]Banner

some people get lured by blinking, dazzling or animated banner ads but many others may get distracted and agitated because of these. So you should always keep the target customer in your mind while designing a banner ad. Don’t use more than three colors in your ad. Learn something about colors and how to use them.

[2]Heading

Formulate a compelling headline to attract the attention of the viewer. The banners are seen only for a few seconds and usually one reads only the headlines. So your headline should be very striking, attention grabbing, prominent and compelling for the reader to draw him in to learn more about. Dramatic, striking, astonishing, controversial, negative and incomplete statements do amazingly well to draw the attention of a viewer.

[3]Contents

Write your contents in an appealing enticing fashion. Keep it compelling and inscribe to draw the person who reads it, to want more and more. Keep the information provided enticing and incomplete thus tempting the viewer to click on your ad.

[4]Clarity

Keep it short, simple, straightforward and clear. Clarity is very important in advertising. Do not confuse and irritate your potential customers by mind-boggling claims and useless hype.

[5]Review

Review your ad after few days, show your ad to 5-8 friends and seek their honest opinion regarding spelling errors, grammatical mistakes, concept and other feedbacks.

[6]Linked webpage

A good banner ads should be linked to an effective webpage designed to give a good conversion of the traffic attracted into profitable sales. Talk about free offers, benefits to the customers, bonuses, support and guarantee on your sales page. Remove skepticism add convincing testimonials and links to reviews on your product or services. Always give your address, telephone number, email address and company information on your sales page. After making a sale always request for a testimonial.

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